For the last few weeks I’ve been deeply immersed in Thomas De Zengotita’s Mediated: How the Media Shapes your World and the Way you Live in it, a book that I consider to be one of the best descriptions of the postmodern experience I have ever read. For those who haven’t read it, I highly recommend it.
I recently came across this video of De Zengotita talking about the nature of authenticity and found myself especially intrigued by his observations on this subject. In this short interview, De Zengotita talks about how our understanding of authenticity must change (evolve) as we move from traditional to modern and postmodern societies. According to De Zengotita, in a modern and postmodern world, authenticity is no longer something that we can simply “be”, as it was in traditional societies, but rather something that we must consciously “do” and “earn.” He sees a new ethical imperative to our acts of authenticity that would have been unimaginable to our ancestors.